Inbound Marketing Strategies and Tactics
Whether you’re new to inbound marketing or refining an existing strategy, there’s always room to enhance results.
Below are the key strategies and tactics I implement to help clients drive growth and engagement. Explore the links to dive deeper into each area, or reach out to discuss how I can tailor these approaches to meet your goals.
Plan
Understanding where you are and building a framework for where you want to be.
Strategy
HubSpot AuditStrategy
Web Design Audit and UpdatesStrategy
PersonasStrategy
Customer JourneyResult
Understanding the ideal journey your customers take through the marketing and sales cycle by persona
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Content AuditResult
A framework that matches content offers to personas and customer journey and identifies any gaps
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Sales CRMStrategy
Web Copy Audit and UpdatesResult
A website that speaks to your personas and adapts to their place in the customer journey
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Contacts and Companies AuditPath
Following inbound best practices for creating content and improving lead generation.
Strategy
New Blog ArticlesStrategy
Retargeting CampaignStrategy
Blog Subscription EmailsResult
Contacts are engaged on a regular and automated basis and informed regardless of lead status
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Long-Form ContentStrategy
Social Media Strategy & PostingStrategy
New Subscriber OnboardingResult
New leads have an awareness of the brand, products, process, and next steps on the customer journey
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Regular NewslettersStrategy
Segmented One-Off EmailsResult
Drive revenue through targeted promotional campaigns to SQLs or share knowledge to increase number of MQLs
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New Customer OnboardingResult
New customers have a friction-less transition and are more likely to be happy and a source of referrals
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Automated WorkflowsStrategy
PPCPeak
Adding fuel to the inbound machine to level-up your marketing
Strategy
Automated ChatbotsStrategy
Customer Service SOPsStrategy
Asking for TestimonialsResult
Better quality content for website, social media and emails, and identified customers for case studies
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Case Study CreationStrategy
NPS SurveyResult
Understanding of customer happiness and identify any service gaps to increase customer referrals
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Referral ProgramResult
Targeted campaign to happy customers to generate new leads via referrals