Inbound Marketing Strategies and Tactics

Regardless if you've been doing inbound for years, or are just learning about it now, there are always things to improve upon. Below are the strategies and tactics I use with clients to build and accelerate their inbound marketing results.

Click on the learn more links to go to a related blog post, or get in touch to learn how I can help you achieve these results.

Plan

Understanding where you are and building a framework for where you want to be.

Strategy

HubSpot Audit

Result

An optimized and cleaned up HubSpot account

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Strategy

Web Design Audit and Updates

Result

A lead gen focused and mobile-responsive website

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Strategy

Personas

Result

Understanding of your target audiences and how best to attract them

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Strategy

Customer Journey

Result

Understanding the ideal journey your customers take through the marketing and sales cycle by persona

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Strategy

Content Audit

Result

A framework that matches content offers to personas and customer journey and identifies any gaps

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Strategy

Sales CRM

Result

Framework for organizing and moving contacts through customer journey

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Strategy

Web Copy Audit and Updates

Result

A website that speaks to your personas and adapts to their place in the customer journey

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Path

Following inbound best practices for creating content and improving lead generation.

Strategy

New Blog Articles

Result

Increase in organic search traffic, brand awareness and new leads

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Strategy

Retargeting Campaign

Result

Contacts are re-engaged and ready for future campaigns

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Strategy

Blog Subscription Emails

Result

Contacts are engaged on a regular and automated basis and informed regardless of lead status

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Strategy

Long-Form Content

Result

Increase in organic search traffic and qualified leads

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Strategy

Social Media Strategy & Posting

Result

Increase in social media traffic and leads, as well as community-building

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Strategy

New Subscriber Onboarding

Result

New leads have an awareness of the brand, products, process, and next steps on the customer journey

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Strategy

Regular Newsletters

Result

Contacts are re-engaged and informed regardless of lead status

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Strategy

Segmented One-Off Emails

Result

Drive revenue through targeted promotional campaigns to SQLs or share knowledge to increase number of MQLs

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Strategy

New Customer Onboarding

Result

New customers have a friction-less transition and are more likely to be happy and a source of referrals

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Strategy

Automated Workflows

Result

Leads move through the customer journey automatically

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Strategy

PPC

Result

Increase in number of leads and brand awareness

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Peak

Adding fuel to the inbound machine to level-up your marketing

Strategy

Automated Chatbots

Result

Self-qualified leads are created automatically

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Strategy

Customer Service SOPs

Result

Increase customer happiness and referral leads

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Strategy

Asking for Testimonials

Result

Better quality content for website, social media and emails, and identified customers for case studies

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Strategy

Case Study Creation

Result

SQL generation and revenue growth

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Strategy

NPS Survey

Result

Understanding of customer happiness and identify any service gaps to increase customer referrals

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Strategy

Referral Program

Result

Targeted campaign to happy customers to generate new leads via referrals

Strategy

Processes & Documentation

Result

Ongoing improvements in automation and marketing collateral

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Inbound Marketing Strategies and Tactics

Regardless if you've been doing inbound for years, or are just learning about it now, there are always things to improve upon. Below are the strategies and tactics I use with clients to build and accelerate their inbound marketing results.

Click on the learn more links to go to a related blog post, or get in touch to learn how I can help you achieve these results.

Plan

Understanding where you are and building a framework for where you want to be.

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Path

Following inbound best practices for creating content and improving lead generation.

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Peak

Adding fuel to the inbound machine to level-up your marketing

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Strategy

Result

Want to get started with one of these strategies, or need more information?