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Inbound Marketing Strategies and Tactics

Whether you’re new to inbound marketing or refining an existing strategy, there’s always room to enhance results.

Below are the key strategies and tactics I implement to help clients drive growth and engagement. Explore the links to dive deeper into each area, or reach out to discuss how I can tailor these approaches to meet your goals.

Plan

Understanding where you are and building a framework for where you want to be.

Strategy
HubSpot Audit
Result

An optimized and cleaned up HubSpot account

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Strategy
Web Design Audit and Updates
Result

A lead gen focused and mobile-responsive website

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Strategy
Personas
Result

Understanding of your target audiences and how best to attract them

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Strategy
Customer Journey
Result

Understanding the ideal journey your customers take through the marketing and sales cycle by persona

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Strategy
Content Audit
Result

A framework that matches content offers to personas and customer journey and identifies any gaps

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Strategy
Sales CRM
Result

Framework for organizing and moving contacts through customer journey

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Strategy
Web Copy Audit and Updates
Result

A website that speaks to your personas and adapts to their place in the customer journey

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Strategy
Contacts and Companies Audit
Result

Only the contacts and companies that are worth marketing to are in your lists.

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Path

Following inbound best practices for creating content and improving lead generation.

Strategy
New Blog Articles
Result

Increase in organic search traffic, brand awareness and new leads

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Strategy
Retargeting Campaign
Result

Contacts are re-engaged and ready for future campaigns

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Strategy
Blog Subscription Emails
Result

Contacts are engaged on a regular and automated basis and informed regardless of lead status

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Strategy
Long-Form Content
Result

Increase in organic search traffic and qualified leads

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Strategy
Social Media Strategy & Posting
Result

Increase in social media traffic and leads, as well as community-building

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Strategy
New Subscriber Onboarding
Result

New leads have an awareness of the brand, products, process, and next steps on the customer journey

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Strategy
Regular Newsletters
Result

Contacts are re-engaged and informed regardless of lead status

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Strategy
Segmented One-Off Emails
Result

Drive revenue through targeted promotional campaigns to SQLs or share knowledge to increase number of MQLs

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Strategy
New Customer Onboarding
Result

New customers have a friction-less transition and are more likely to be happy and a source of referrals

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Strategy
Automated Workflows
Result

Leads move through the customer journey automatically

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Strategy
PPC
Result

Increase in number of leads and brand awareness

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Peak

Adding fuel to the inbound machine to level-up your marketing

Strategy
Automated Chatbots
Result

Self-qualified leads are created automatically

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Strategy
Customer Service SOPs
Result

Increase customer happiness and referral leads

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Strategy
Asking for Testimonials
Result

Better quality content for website, social media and emails, and identified customers for case studies

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Strategy
Case Study Creation
Result

SQL generation and revenue growth

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Strategy
NPS Survey
Result

Understanding of customer happiness and identify any service gaps to increase customer referrals

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Strategy
Referral Program
Result

Targeted campaign to happy customers to generate new leads via referrals

Strategy
Processes & Documentation
Result

Ongoing improvements in automation and marketing collateral

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Want to get started with one of these strategies, or need more information?