Projects & Case Studies
Explore Real-World Examples of My Work
These project examples highlight the strategies and solutions I’ve implemented to help clients overcome challenges and achieve their goals. Whether it’s streamlining workflows, optimizing HubSpot accounts, or improving SEO, here’s how I’ve made an impact:
Problem/Challenge:
A client had multiple websites that were difficult to manage and fragmented their online presence. They needed a unified solution to streamline asset management across multiple business units.
Solution:
Merged multiple websites into a single HubSpot platform for seamless integration.
Developed a unified content management strategy to maintain consistency across business units.
Customized the HubSpot CMS to meet specific business unit needs, ensuring flexibility and scalability.
Results:
Simplified website management, improved user experience, and enhanced content consistency and branding.
Problem/Challenge:
A client had a complex membership process with many custom fields, resulting in inefficiency and errors. They needed a scalable and error-free solution.
Solution:
Redesigned the membership process using custom objects, workflows, and payment links.
Developed an efficient workflow to reduce manual intervention.
Integrated a payment processor for seamless membership joining and renewals.
Results:
Reduced manual intervention, improved accuracy, and created a scalable solution.
Problem/Challenge:
Clients often lack cohesive, pre-planned campaigns for specific segments, relying on inconsistent emails or 1:1 sales communications.
Solution:
Analyzed lead segments and categorized by personas.
Mapped existing content to personas and buyer journey stages, identifying content gaps.
Created tailored campaigns with email workflows based on customer interactions.
Results:
Increased engagement and sales, with improved email campaign effectiveness.
Problem/Challenge:
Websites became stagnant, with declining search engine rankings caused by outdated URLs, missing meta information, and unoptimized features.
Solution:
Conducted an audit using HubSpot’s SEO crawler, Google Search Console, and SEMRush.
Categorized tasks into backend issues and content fixes.
Addressed high-priority tasks like optimizing meta descriptions, fixing broken links, and improving page speed.
Results:
Improved search rankings, increased organic traffic, and enhanced user experience.
Problem/Challenge:
A client needed a complex CRM setup with multiple pipelines, stages, and automations to manage their sales processes efficiently.
Solution:
Built custom fields and pipelines tailored to the client’s sales processes.
Cleaned and organized data for seamless import.
Set up automations for key stages and provided sales team training.
Results:
Streamlined sales processes, improved data accuracy, and enhanced team efficiency.
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