When people think about marketing automation, there’s no denying HubSpot is the first name that comes to mind.
HubSpot was the first company to coin the term “inbound marketing”. And because of its pioneering breakthroughs, the company has been experiencing a rapid growth since its conception at MIT.
You might be wondering what makes HubSpot the leading marketing automation solution. You might probably ask, “Is HubSpot worth investing in?”
Well, let me tell you about 5 things you may not know about HubSpot and why it’s worth your dime.
Smart Content
We have to take a look at a traditional CMS first to understand how Smart Content beats the competition.
Usually, people create a website on Tumblr, WordPress, or Blogspot. They populate it with content, optimize it, and build campaigns around it.
Traffic begins to flow from different sources (e.g. smartphones, PPC campaigns, organic searches).
This is all well and good until you realize how hard it is to differentiate loyal followers from first-time visitors while managing your funnel and creating content for each segment.
This is where Smart Content comes in.
It allows for targeting customers based on the information you already have about them. Smart Content gathers customer information and divides it into 5 factors: Device, Contact List Membership, Referral Source, Country, and Lifecycle Stage. It will then tap into a reservoir of available content and create a personalized experience based on these 5 factors.
Smart Content is so effective a personalized call-to-action converts 42% more than a generic CTA.
Unlike other platforms, Smart Content doesn't require coding nor 3rd party support. It is easy to setup. Simply select the module to become smart. Then set the rules on what content to show at a particular time, then save.
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Design templates for non-designers
HubSpot allows you to create beautiful websites even if you're not a designer – thanks to its user-friendly interface:
You've got the template builder with its drag-and-drop functionality. Under this feature, you can customize the page structure, insert modules like header and footer, change the width of a column, create sections of a page, and edit the stylesheet.
Meanwhile, the style manager helps you define the look and feel of pages. You can change the color and font settings or choose between different color schemes.
Unlike other platforms, designing in HubSpot can require zero programming knowledge. Every option is available at the push of a button allowing you to create custom landing pages, email templates, and website templates in a matter of minutes.
What's more, all templates are optimized for mobile devices.
On top of that, you may choose to duplicate templates and re-purpose them. That means you don't have to create another template from scratch; just use what you've got and tweak it if you need to.
Check out the link below to find beautiful design templates:
HubSpot's COS follows modern HTML and CSS techniques. That makes page load time faster and customers happier. In fact, a recent test by Yotta showed that HubSpot ranks first in speed – beating its rivals WordPress, Joomla, and Drupal.
But, if you strive for a completely custom website, you do have the option of creating custom modules, HTML templates and applying javascript as needed. The COS just makes it easier for those without a development background.
All-in-one SEO platform
There are hundreds – if not thousands – of SEO plugins right now for WordPress and other CMS. The problem, however, is that these tools require separate maintenance and upkeep. And they present an opportunity for hackers to breach your website and compromise your business.
HubSpot's all-in-one SEO platform gives you the freedom from all of these hassles.
You don't have to be an SEO expert nor a keyword search ninja to get things done. HubSpot does the dirty work for you – from finding keywords to target to researching about your competitor's SEO ranking. Additionally, you can choose a keyword you want to rank for and get suggestions on how to optimize it.
The all-in-one SEO platform has been saving me from SEO blunders for years. It allows me to select the focus keyword and walks me through optimizing the blog post, landing page, or regular web page. And I can perform all these things under one roof.
Intelligent Analytics
Running your business without analytics is like driving at night with your headlights off. Not only is it dangerous, it also doesn't make sense.
With HubSpot analytics, you've got the tools to:
- Monitor your funnel
- Analyze ROI
- Receive comprehensive reports
- Track and nurture leads
- Dissect traffic sources to help you develop buyer personas
- Create sound business decisions based on fool-proof data
And it all happens under one dashboard:
Key integrations with leading software solutions
In case you don't know, you can mix and match several software solutions and install them in HubSpot.
Here are some examples:
- Eventbrite - create live events, check your guests' profile and where they are in your marketing funnel
- HelloSign - track the progress of your sales contracts and sort them based on where your customers are in the sales funnel
- Teamwork - create, monitor, track and manage projects within HubSpot COS
- GoToWebinar - create a webinar, set-up landing pages, send reminders and follow-up with emails
- Sidekick - create custom email messages, add new contacts into the CRM and log email activities
No more compatibility issues nor threats from plugins getting hacked.
Need help?
It’s time to take your knowledge to the next level. Let’s discuss how I can help your website create personalized content, generate huge traffic and create a profitable business.
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