Inbound Marketing has entrenched itself as the leading source of new business for small companies and large corporations. In fact, companies with 25 to 200 employees use inbound as their core marketing strategy. On the other hand, companies with 200 employees deploy inbound (49%) and outbound (48%) marketing simultaneously. And though inbound marketing has paved the way to a brand new strategy for marketers, there’s still a percentage of companies who lag behind. Not because they don’t have the right marketing knowledge to begin with, but because of their difficulty in overcoming these 4 inbound marketing challenges.
