In today's digital age, reaching customers on their most personal devices – their mobile phones – is not just an option; it's a necessity. Text message marketing, or SMS (Short Message Service) marketing, taps into this potential by sending promotional or transactional messages directly to your customers' pockets. With an astounding open rate of 98%, it's one of the most effective channels for immediate and direct customer outreach. Let's dive into how text message marketing can revolutionize your business communication and how HubSpot seamlessly integrates into this strategy.
