Working in your business everyday is the easy thing to do.
It's easy to get caught up in solving client problems, answering emails or returning phone calls. The right-now problems demand right-now solutions. A hundred emails in your inbox is definitely no small feat to sort through, which can happen daily.
What isn't easy is working on your business.
Improving processes, drafting website copy, building a marketing plan, these kinds of things are working on your business for the future. It takes a certain kind of motivation to look into the future and think about the things you'll need then. To be proactive, not reactive.
I tell my clients the blog posts or emails I publish today are the reason I get new projects or clients a year from now. It's not a quick-win.
Today's post is not going to convince a reader tomorrow to hire me, but like with any content that any business publishes, it starts conversations, it establishes relationships and it builds trust that you are the expert. Same with improving your processes. Improved processes may not fix an issue with a project today, but it will certainly make things smoother for future clients.
Now, solving client problems, answering emails and returning phone calls are a essential piece to any business. And, it's often the thing you enjoy doing most, I know I do. But, don't let the day-to-day stymie true business improvement and growth. Make sure to set aside 30 minutes a day to work on your business, and future you will be thankful.
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